Careers in public relations involve an impressive amount of versatility. Not only does one have to know the inner workings of PR, but one must also possess skills and knowledge in related fields such as marketing, advertising, and communication. In a recent interview with Sarah Lukas, Director of Engagement and External Relations in the Creighton University Alumni Office, she described her work as “conducting an orchestra” to make sure that every person is doing their piece to make sure the project, event, or program comes together. Sarah Lukas is a prime example of the versatility needed to go far in the PR world.
While maintaing two titles, Ms. Lukas conducts herself with poise. Ms. Lukas plans events and oversees projects and programs on a daily basis in the Alumni Relations Office and as a Freelance Event and Wedding Planner for S.Lukas & Company, she is tasked with a leadership and organizational role over all vendors and details, while offering consultative advice for clients. Both positions allow for a great amount of variety and a chance to work with many different types of people.
Sarah Lukas thoroughly enjoys her job and expressed many positives to the positions. She states, “I get to utilize my skills and talents while working with a lot of different people.” She also gets to travel quite a bit and has been provided with great networking opportunities.
My interview with Ms. Lukas one hundred percent affirmed my desire to go into the PR field. She told me that it takes a positive attitude, the ability to multitask, think quickly on your feet, and communicate effectively. The event planning portion of Sarah Lukas’ job appeals to me the most. I am the kind of person that likes to make sure every detail is in order and work behind the scenes. I thrive in group projects and I love sharing ideas with other people.
It’s exciting to see that there is so much versatility to her job. She knows how to do so many different things and I’m sure no two days are the same. This interview allowed me to broaden the scopes of what I can do with a PR degree. The fact of the matter is, the lines are so blurred between PR, marketing, communications, etc. that I really do need to be able to be flexible. Ms. Lukas is such an inspiration for what I would hope my future career path to look like.
So what exactly is PR you ask? Check out this video for an idea.