McDonalds vs. Taco Bell. If you ask me, both are a solid choice for a 2 am munch run. But who instagrammed it better? Which company can claim final bragging rights when they are basically equal in everything they do? Let’s take a closer look:
If we’re talking numbers, Taco Bell has roughly a hair more followers than it’s competitor. However, McDonalds at least has the decency to follow people back. Only 50 people but still. Taco Bell boasts over 650 posts compared to a mere 174 by McDonalds. Generally, Taco Bell will post everyday while McDonalds only posts roughly once a week. Taco Bell holds strong with 18-27k likes per post while McDonalds falls short again with only 11-16k. In a purely statistical/numbers battle, Taco Bell wins the GRAMmy award.
But likes and followers aren’t everything. I just broke the hearts of millions of teens around the country with that line. After reading TrackMaven’s report on Fortune 500 companies using Instagram, I can tell you that much more goes into these posts than promotional material for customers. Companies must connect with customers and create content that is interesting to every follower. Both companies capture images that are appealing to they eye and interesting to look at. Posts can involve promoting a product, however both companies do so artfully and tastefully. Not many hashtags are used on the two accounts. Although, a lot of Instagram users do use hashtags in regards to the two companies so they are still getting the mass exposure that they need.
Instagram is a great marketing tool to appeal to the younger crowd. Maybe this is why so many students swear by Taco Bell as the patron saint of college life. Not only for winning the Instagram contest by the numbers, but for also providing my dinner, snacks, and late night munchies for last 3 days.. congratulations Taco Bell. You have won the 2015 GRAMmy Award for best Instagram Account!