Plan B, C, D, and E.

“Life is what happens when you’re busy making other plans.”

-John Lennon

I always thought I had a plan coming into college. I was a bright-eyed, bushy-tailed, recent high school graduate with the world as her oyster.  Big dreams, big hair, and big plans defined my life and I was busy planning every aspect of what the future would hold. Confident52003212_cdaed75ca3_m in my plan, I had a very clear direction for my life and nothing or no one would stand in the way.

I would have never guessed in a million years that I would be where I am today. I didn’t plan for this. I didn’t plan to fall in love with the profession I did. I didn’t plan to become who I am so proud to be today.

Things ebb and flow in business plans just as they do in life. Involving yourself in the entrepreneurial world is just asking for a series of changed plans, and that’s not a bad thing.

“Everybody has a plan until they get punched in the mouth.”

-Mike Tyson

In a May 2013 article from the Harvard Business Review, Steve Blank discusses three things he learned after watching decades of start-ups follow a typical business model.

  1. Business plans rarely survive first contact with customers.
  2. Dreaming up five year plans is almost always a waste of time.
  3. Start-ups that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas.

This absolutely resonates with me. It is a waste of time dreaming up detailed plans for the future before receiving feedback from customers. Like I said, plans change and it is absolutely imperative that an entrepreneur is okay with that or else the business will not survive.

The lean method Blank discusses makes sense. A business model canvas seems much more intuitive and beneficial for today’s changing media landscape and that to me, is exciting.


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