“Life is what happens when you’re busy making other plans.”
I always thought I had a plan coming into college. I was a bright-eyed, bushy-tailed, recent high school graduate with the world as her oyster. Big dreams, big hair, and big plans defined my life and I was busy planning every aspect of what the future would hold. Confident in my plan, I had a very clear direction for my life and nothing or no one would stand in the way.
I would have never guessed in a million years that I would be where I am today. I didn’t plan for this. I didn’t plan to fall in love with the profession I did. I didn’t plan to become who I am so proud to be today.
Things ebb and flow in business plans just as they do in life. Involving yourself in the entrepreneurial world is just asking for a series of changed plans, and that’s not a bad thing.
“Everybody has a plan until they get punched in the mouth.”
- Business plans rarely survive first contact with customers.
- Dreaming up five year plans is almost always a waste of time.
- Start-ups that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas.
This absolutely resonates with me. It is a waste of time dreaming up detailed plans for the future before receiving feedback from customers. Like I said, plans change and it is absolutely imperative that an entrepreneur is okay with that or else the business will not survive.
The lean method Blank discusses makes sense. A business model canvas seems much more intuitive and beneficial for today’s changing media landscape and that to me, is exciting.