Passion: Plan, Project, Profit

I love talking about passions. I could talk about passions all day with people. The twinkle in their eye, the beams illuminating from their face, the energy in their voice gives me life. When someone is passionate, they light up a room and I love seeing that quality in people.

Last week, Bryant Ott from the White and Blue Review came to talk to our entrepreneurial media class about his passion project.

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Homepage of the White and Blue Review

Ott immediately started the conversation stating, “I’m a total Creighton nerd.” He grew up going to all of the basketball games with his dad and spent much of his time in college with his buddies at different games and matches. Creighton sports encompasses Ott’s passion, I could tell by the way his face lit up when speaking about it.

When Ott graduated from Creighton he began writing a blog with creative content and reviews of the basketball games. He sent it out to his friends that left Omaha to pursue other jobs. What started as a way to stay connected and stay busy during his job hunt, turned into something much bigger.


Being an entrepreneur involves agile development. This is basically continuous development and the ability to shift focus and attack a new opportunity. The White and Blue Review started as a blog about Creighton basketball and has since expanded to all Creighton sports. Ott saw the opportunity and took a chance. 

Every start-up is different but what I like about this one is that the sole purpose is not to make tons and tons of money. Ott never expected this to be something that was profitable. All of the founding members have other jobs and just do this on the side because they enjoy it.

I was also intrigued by the wide variety of people in involved in the start-up from writers, to lawyers, to accountants, etc. If you’re passionate about something and you have an idea, there’s a spot for you.


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